Bad timing can make a meeting a waste of time, a new product die a premature death, and a piece of research invalid. Timing is probably one of the most critical aspects that determines success; yet one that is the least thought through.
For a new product we spend months and months (if not years) researching, developing, testing, and pushing through 'gates' to then launch at a certain (unique) moment in time. How much time was spent on thinking about the right time to launch (beyond simple aspects such as seasons)? Or was the timing simply when the system allowed us to finish?
Many business meetings are critical. Selling in a strategy. Gaining approval to press forward with a project. How much time do we spend thinking about the best time to have the meeting? Or is it simply when diaries align?
Thinking about timing is not just important pre, it's important post. Once you have completed something and you are reviewing whether or not it was a success, what emphasis do you put on timing? And if you deem it to be 'bad timing' or 'good timing', how much effort do you put into working out 'why' and 'how'?