What happens after the brainstorm, is what counts.

When we approach ideation (solo and group), we put a lot of emphasis on the brainstorming itself; rightly so, as it's the moment that generates new ideas. However, it's what happens next that is even more critical.

What you do and how you treat the output from a brainstorm determines the quality of the ideas that are taken forward and the value they can create for the business. The tools and process most businesses use to handle the ideas from a brainstorm is limited and rudimentary. After a brainstorm it's not uncommon to have a small group of people standing around a whiteboard asking the question "what do we like?". And that's it.

Over the next half dozen blog posts I'm going to pass on a few tips and tricks on how to get the best from your brainstorm output. If you like it please share it with your network. And don't hesitate to ask any questions using the comments 'button'.