…is that we stop looking.
We are constantly looking for answers. If the pressure is on, and we are running out of time we really want an answer fast. So when we come across an answer that looks like it’s right, we grab it. We settle. We stop looking.
The answer you have found could fit the bill, but is it incredible? Because in this tough highly competitive world, you need incredible, not mundane.
If it’s just ok, park it, and spend a moment digging deeper looking for alternatives. It’ll be hard work, but you will hopefully uncover new exciting incredible answers that weren’t obvious (to you and your competition). You’ll always have your first answer to fall back on if nothing better comes up.