When Einstein said “Reality is merely an illusion, albeit a very persistent one.” he was talking about perceived reality. What we believe we see. What we believe is going on. The inferences, connections and conclusions we make that form our version of reality.
The fact is, most of these business beliefs are probably, possibly, almost definitely wrong on some level. It’s a hard pill to swallow; especially when you think about the billions of dollars being spent by organisations around the world based on their business beliefs. Of course there are facts that are indisputable. But these indisputable facts represent only a very small percentage of the total business beliefs any one business has; and even facts aren’t often facts. If you accept this, you will open your mind to new possibilities, new ways to look at your reality, and ultimately new opportunities.