Have you ever had a sore tooth, and deep down you know you should go to the dentist to get it sorted, but you don’t. Not facing up to the pain and cost of getting it fixed is a choice you are making, and it’s a choice you have the power to make. However, at some point your tooth will be too painful to ignore any longer and the choice is no longer yours. You have to fix it, and because of your procrastination the problem will be much worse.
Do you see where I’m going with this one? I’m clearly not talking about your tooth. If deep down you know there is a problem in your business that you should be dealing with, then deal with it while you have the power to choose.
If you don’t, at some point it will become so bad you won’t have a choice and it might be too late to fix. Root canal anyone?