More than one reality is a killer.

We think of reality as being singular, and absolute. I.e. there is only one. However, your view of reality (your beliefs about anything and everything) will be quite different to mine; and in any given business there are countless versions of reality across the minds of the employees.

Edward de Bono calls this your Logic Bubble; a bubble that distorts your view of reality, based on your experiences in life. This happened because of that. This is going to result in that. If I do this, they will do that.

If you throw a new idea into this complex multi-faceted reality, it will more than likely die from a thousand cuts, unless it’s protected along the way and evolves to become stronger not weaker.